Toronto, Canada, with "Northern Music Festival" (NXNE), Austin, Texas, the "Southwest Music Festival" (SXSW), Cannes, France has "MIDEM Music Festival", Singapore has a "Music Matters Music Festival." Taiwan? An actively promote the cultural and creative industries in countries need an international level, can be combined with the global music industry music festival.
So we thought of Taiwans biggest music festival - Golden Melody Awards. We are ready to use the three-year period will be "Songs Music Festival" playing a brand Unrestraint with sustainable brand strength and value, and can be condensed into a rich set of accumulated brand equity.
"Songs Music Festival" will also allow Taiwan to become a great global Chinese music market index! He is a music market, a market activities, but also a platform for the exchange of knowledge and experience, but also industry and product showcase. Through such activities, can absorb between cross-industry resources, after 2000, 10 years has been alone, alone Taiwan pop music industry has injected new vitality.